5 Tips for writing your blog
We've heard it a thousand times "CONTENT IS KING". We nod our heads, roll our eyes and continue to put money behind ad words and paid social media posts. Because content doesn't give us the fast results that we need right? But the cold hard truth is, if you plan for your business to have long-term growth then you need to start getting smart about content and SEO marketing NOW. This blog forms part 1 in a series of articles about how to become smarter with content marketing.
1. Is it Trending?
It’s a word we hear almost every day, and when it comes to blog posting it proves to be your best friend. Scoping out the latest trends will allow you to stay current and reader focused when deciding what blog topics to dive into. Thankfully, there are so many mediums today to track these trends and keep you on top of you blogging game; Google trends, Buzzsumo and trusty old Twitter are a few of my favs.
Capitalise on a topic that’s already got some traction behind it This allows readers to see your perspective and insight on something that a majority of people are finding interesting. By producing content that’s up to date and follows user trends it allows your blog to maintain a high level of interest from your readers.
Maximise Reach Leveraging trends and their associations should be your blogging goal. By targeting the most talked about topics your blog becomes more likely to land in the laps of people that weren’t necessarily out to find it.
2. Find your Inspiration
Hitting the trending topics is all well and good, but I’m not telling you to plan your entire blog around the number one most searched topic this past week. You won't see me blogging to you about the banning of Greyhounds in NSW because that topic doesn’t entice my creative juices. Use these tools to assist you in your passion. Obviously what inspires me is travel, this week I used that inspiration to target a global topic by tailoring the Rio Olympics to my love for adventure. (Find it here) If what you’re writing about doesn’t ignite a spark in you, then you’ll have a hard time igniting that spark in your readers.
Allow yourself to always give your best effort. When you write about something that excites you, it becomes clear and infectious for your readers.
People love authenticity It's not just about your readers, it's also about you! As bloggers, we love to share our experiences and knowledge. The last thing you want to do is stifle your own creativity. By picking topics that enable you to keep yourself interested, it keeps you creative and fresh. Articles that are written from the heart resonate with your readers and often make them loyal subscribers.
3. Plan Plan Plan
All of our blogs start with a good old fashion kissing of a pen to paper. I love to have every point researched and planned out before I get into my creative headspace. There don’t have to be in any order or even make sense to anyone but you. We all have a system that works for us, and you’ll find yours. Just take the time to plan the steps so nothing gets forgotten.
Don’t risk ruining the roll: there’s nothing worse than being so in the zone and having to stop to check a point or research a fact. Cover all your bases and dot point everything even if you don’t plan to use it all; give yourself the best advantage possible.
Save time having everything down just makes things more efficient. The hard works all done and all that’s left is for you to give is your creative flair. It allows you to keep your rhythm and maintain your interest; a blog doesn’t have to be written from start to finish, jump around, hit the points that perk your interest, the plan will allow you to consult it all together at the end.
4. A picture says a thousand words
The saying is famous for a reason, words can only go so far but providing your readers with images allows for the imagination your words create to become a reality before them. Fill your blog with a minimum of three pieces of visual content, to break up the writing and allow your readers a glimpse into the topic at hand.
5. Don’t cage your creativity
If your mind sparks with a genius idea, no matter what part of the creative process you are at, stop everything and write! Follow it until your inspiration runs dry, the best ideas are ones that sneak up on you so treasure them when they surprise you.
Never question where your creativity takes you let your imagination run wild and push your writing to places that make you question yourself. You’ll never regret including an idea because everything is able to be tweaked in editing and through closer examination, but you will regret not taking a path and having it be lost forever in the weird and wonderful thoughts that circle your mind.
If you are trying to build your blog content, chances are you are also trying to build your Instagram. We recently posted an article about how to get more likes on Instagram, we recommend you check it out!