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BE INSPIRED

Innovation

Freedom from choice: Do we really need it?

"I want the kind that used to be the only kind." -Barry Schwartz Imagine... You embark a plane, your favourite glass of white wine is waiting at your seat, then you switch-on the screen in front of you and it says "Good morning [name]"! Wouldn't that be nice? I've been reading about personalisation for a while now, and how we live…

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