The app of all experiences is preparing for take off!
We are pleased to announce to our community that our mobile app Leezair, will launch tomorrow.
We were lucky enough to be featured in the Australian Financial Review twice this month (You can read those articles here & here).
It's a great feeling to know that the industry has us on their list of startups to watch, but it's even better that it has you guys asking us real questions about who we are and how we are different. This blog will answer those questions you have about our Leezair app, and will likely leave you with more...
I will be waiting eagerly on the blog to answer any more comments or questions that come through, so fire away!
You've got questions, we've got answers.
1. Haven't you already launched?
If you've been following us for a while, you'll know that we launched the web app earlier in September this year. Before this, we had our first prototype of the app, the Leezair MVP. This was more of a concept app, to help us get investors and other supporters over the line.
So in June this year, Leezair as an idea and as a company was officially validated. In just 5 short months, we created and developed a web app and two mobile apps (iOS & Android). Deep exhale...
The web app boasted the largest catalog of experiences in Asia Pacific with access to over 50,000 things to do. The mobile app embodies the philosophy of Leezair, that we are trying to create an app that is as flexible and mobile as the traveller.
2. Is the app just for travellers?
Yes & no. The app will certainly be more appealing to travellers as they are the ones actively looking for things to do. However, it's our aim to make Leezair a household name. We want to encourage people to stop waiting for once-a-year holidays to explore. It's our ambition to use Leezair to encourage people to get to know their surroundings and make the most of their free time by either experiencing Leezair or listing on it.
When we say we're honest, we mean it. This first version of our app has a LOT of activities and experiences, but it doesn't represent the type of catalog that we are aiming for. The experiences are perfect for travellers, it contains almost every top experience in Australia. However, our ideal catalog will not just hold what you're looking for, but it will contain those experiences you didn't know you wanted, but you do. This desired catalog will have something you never expected to discover because you never thought it could exist.
So in answer to your question, we may be an app primarily used by travellers, but we know it won't be long until we are used by everyone on weekends, on afternoons on days off. We are sure that once we get our catalog to our desired state, that all sorts of people will use our app. Travellers, locals, families, business professionals and anyone else with a love for life.
3. What are the top features for this release?
In a nutshell, the mobile app launch means that you'll now be able to reliably discover things to do without planning in advance - all thanks to the combination of reviews, geo-location technology and instant booking functionality.
Over 50,000 things to do
Gone are the days where we made plans on our desktop or spent hours at tourism centres going through brochure walls looking for the best activities. The Leezair app uses GPS technology to display nearby experiences, walking tours and attractions. What makes the app unique is that when you arrive at your destination, the app knows exactly where you are, what activities you can do around you, and whether they are suitable for the weather conditions right now. You'll be able to make faster and better decisions, as and when you like to!
It would be no good showing you what's nearby to do if you couldn't book it at the last minute, right? We have ensured that when you "check availability" on our app, you are truly checking the availability as it stands RIGHT NOW. In other words, if someone in Mars booked that last session of the Ghost Tour 10 mins earlier, our booking system will be up to date so that you can make faster, more spontaneous decisions.
The less planning you're forced to do, the more free you become. The Leezair app helps you find things to do near you when you're on the go. When you pull the app out of your pocket, it already knows exactly where you are and it's working to recommend to you the best activities nearby.
In the near future, our app will be built with machine learning, so that we can use artificial intelligence to predict what experiences you will be likely to love. (E.g Netflix for experiences). Before we can do that, we need to get to know what type of explorer you are. That's why we let you curate your own feed of activities with our app filters.
3. If the app is uncurated, doesn't that mean I am back to square one of searching?
Firstly, let me explain what it means to be 'uncurated'. Having an 'uncurated' catalog means that our app is 100% unbiased. Unlike most other travel apps, we don't want to promote activities that will bring Leezair a higher return, we just want travellers to enjoy experiences that are unique to them.
Thus instead of manually curating the catalogue, the app uses desirability scoring to ensure that the highest quality of experiences are displayed first. The app uses artificial intelligence to work out what reviews are relevant to the user based on their social networks. This makes Leezair the only app of its kind that provides the user with an unbiased catalogue of things to do.
With the tap of a finger, users will be able to explore the catalog by sorting it themselves using rating, distance, price and experience. The uncurated nature of the app and its promise to provide lowest prices means that users can spend less time searching and comparing things to do and spend more time experiencing.
Try the app, and give us your feedback
Our app officially hits app stores on Tomorrow (Saturday 26th of November). Download the app, play around with it and give us your thoughts and comments, we would love to hear from you. Meet the team tomorrow at Circular Quay, where we will be celebrating the launch of our app with a pop-up installation.