As you all may know...
Our new personalisation app has launched and we are psyched! If you've been reading our blogs on personalisation, you’ll already have an idea of what we’re talking about when we mention this mysterious (I exaggerate) ‘personalisation app’.
It's an amazing feeling being mentioned alongside other big brands in Yahoo's list of top 10 travel start-ups but what's more incredible is hearing all the questions you've asked on our app so far and enquiring about what's in store next!
The purpose of this blog is to unravel the myths of this app and answer any other questions that might have crossed your mind at some point. If you've still got questions after reading this blog, shoot us a comment below and I'll get right back to you!
Tell me all about this personalisation app.
In a nutshell,
We're an app for tours and activities where you can explore all there is to do around you, book using real-time availability, and receive personalised recommendations based on your selections.
What this means is...
We want you to be able to experience things that are relevant to you.
Whether we're travelling alone, or with friends, we won't be looking for the same types of experiences, and that's why a one-size-fits all mentality won't work.
We understand that.
And so just like Spotify has done, we will allow our travellers to start experiencing the activities they didn't know about, and experience the world in a way that's completely unique to you.
Log onto the app and you'll be prompted to highlight your preferences. Are you a history-lover or a cultural buff? A lover of extreme sports, or a yogi? Let's say the app saw you click into yoga and lifestyle, and you'll be given a list of recommendations relating to the available yoga related activities around you, and before you know it, you could be on your way to your first hip-hop yoga sesh. How cool is that!
We want this personalisation app to be a companion that inspires you, recommends you activities that you are likely to like, helps you choose and compare bookings easily, and provides you with a unique experience that you will find fun enough to experience and share with your friends.
Who will love this app?
Anyone with a passion for discovering and experiencing the world - starting with tours and activities. Anyone who dreams of experiencing the most unique activity; anyone who dreams of being different. If you're already using apps like Deliveroo, Uber, Airbnb, Tinder or Spotify, you're likely to be one of our early adopters (hello!)
These days, people adopt technology readily over time and if something works and is easy enough to use, they'll jump onboard. It is our vision that Leezair will help travellers find relevant and unique things to do, and will change the way they instant book activities - just like what Uber did in disrupting the transport industry.
You won't have to sit in front of your computer screens googling activities for your next trip, or spend time looking for interesting content to fill your holiday, because the app will keep you informed on all you need to know when you land at a new destination and are looking for things to do.
How much privacy will you give up for personalisation?
They say that one of the biggest concerns that comes with personalisation is the lack of privacy. Because companies need to know you and study your data in order to give you these personalised experiences.
But do we even know how much of our data is being tracked? Does this really matter when we're given access to things like knowing it's going to rain in the next hour and we're about to leave the house without an umbrella? Or if we step into a new cafe and they instantly know our favourite order because we search it up all the time?
A survey conducted by Accenture showed that half (49%) of consumers in the US and UK indicated that they were willing to let trusted brands use some of their personal data to present personalised and targeted offerings.
And sometimes, we don't even know how much of our data is being shared. Ignorance could be bliss. And what's best about all this is that it's making our lives easier, by combating the paradox of choice and being recommended things that we will actually like.
And are there any downsides to personalisation?
The truth is, not really. There are different levels of personalisation, and as you might expect by now, you can tailor these to your comfort levels. You have the choice and control to set your preferences, notifications and data.
If you don't want to share your personal preferences, then the recommendations will take only your location into consideration. Perhaps some users don't like their data being shared, and this is also why we have both Facebook and email logins.
Personalisation lets us create differentiation. It lets us experience activities and things to do that are unique, to us. So go on, try out our app and let us know what you think! And if you still want to find out more about how the app works, read this blog.
Our personalised project is now LIVE!